Enhancing the Pacific Cultural Industries: Fiji, Samoa and Solomon Islands

Applicant: Secretariat of the Pacific Community (International Organisation)
Location: Fiji, Samoa, Solomon Islands, Pacific Islands
Duration: 30 months
Amount of the grant: 495 000 €
Project url: website
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Click here to download the project factsheet
Fiji National Cultural Industries Workshop Final Report.pdf
Samoa National Cultural Industires Workshop Report FINAL.pdf
National Development of the Cultural Industries Solomon Islands Report Final.pdf

Read our “best practices” report.

Initiated by the General Secretariat of the Pacific Community, this project developed a wide support for the development of cultural industries in three countries: Fiji, Samoa and the Solomon Islands. Strengthening the cultural policies and regulatory frameworks, operational and institutional capacity-building, and the development of a toolbox were amongst the key activities of the project.

Read the interview to Jessie McComb, project coordinator.

PROJECT PROGRESS

Capacity Building workshop for councils, associations and networks in each country

SPC and partners conducted a series of formal and informal capacity building sessions with SAC executive committee to support the refinement of their constitutions and development of their strategic and operational plan. Outputs included a revised SAC constitution that better meets the needs of the cultural industries sector; revised SAC members categories to increase and improve membership to the association; and SAC strategic and operational plan to support implementation of SAC mission and goals. The workshop resulted in a strengthened arts council for Samoan cultural producers.

At the regional level, SPC and PIFS worked closely together to pool expertise, knowledge and resources on cultural and creative industries development. This has resulted in the acknowledgement of cultural and creative industries on regional planning platforms and highlighting of the sector’s profile within multiple regional organizations including the University of the South Pacific (USP), South Pacific Tourism Organisation (SPTO) and the Secretariat of the Pacific Regional Environment Programme (SPREP).

 

In each project country, the ministries responsible for culture lead the strategic direction of cultural and creative industries development. Partners included the Ministry of Education, Heritage and Arts in Fiji, Ministry of Education, Sports and Culture in Samoa and Ministry of Culture and Tourism in Solomon Islands. Through these partnerships, SPC and PIFS were able to build public sector knowledge and capacity in cultural and creative industries development while ensuring long-term ownership for the sector. 

Copyright management awareness campaign and enforcement workshop per country

SPC and partners conducted several workshops on intellectual property and copyright management. The workshops included participants representing the government, police, customs officials, cultural producers and other stakeholders. The workshops resulted in an enhancing understanding of the rights of the cultural producers over their intellectual property, the mechanisms for addressing copyright infringement, and the process for registering a trademark, among other topics. In Fiji, at the end of the workshop, stakeholders created a Fiji Intellectual Property Steering Committee that has continued to follow up on the outcomes and findings of the workshop.

In Solomon Islands, the current intellectual property laws are not suitable for supporting cultural producers because they are still based on laws linked to the United Kingdom. Fortunately, the government has recognized the need to update the intellectual property and traditional knowledge regimes in the country to better support producers. They are currently in the process of revising a Traditional Knowledge bill. To support this process and to enhance the knowledge around intellectual property, SPC worked with the Ministry of Culture and Tourism and the Attorney General’s office to host a consultation with cultural producers on the draft Traditional Knowledge bill and to raise awareness on the forthcoming changes to the intellectual property laws. The workshop was attended by about 40 cultural producers.

A further intellectual property workshop has been held in Samoa in March 2016 and intellectual property awareness raising campaigns has been held in all countries in April 2016 to coincide with World Intellectual Property Day.

National facilitation of the industry and industry sub-sectors by in-country consultants working with stakeholders

National consultants in Fiji, Samoa and Solomon Islands supported the implementation of the projects, worked on completing the cultural industries human resources assessment, and engaged with cultural producers to provide support and coordination. National facilitation and engagement with cultural producers and cultural industries stakeholders was led by the Culture Officer in SPC who also dedicated significant time to individual entrepreneurs, association and partners to build their capacity in the cultural industries.

Production of industry standards guidelines, toolkits for cultural business development and templates for legal contracts

SPC and partners created an in depth entrepreneurship manual specifically focusing on Pacific cultural industries and modified it for the local context in each of the project countries. This included the creation of entrepreneurship tools, templates and resources to support business development and growth in each of the project countries including sales order forms, sample terms and conditions, exclusivity agreements, intellectual property protection agreements, and licensing agreements. 

Through the creation of the entrepreneurship manual, SPC and partners provided cultural producers with a range of tools and guidelines in areas such as quality control, product development, marketing strategy creation, business plan development, etc. This manual was used during the entrepreneurship training workshops in each country. In addition to the manual, SPC and partners created tools and templates for the cultural producers including sales order forms, sample terms and conditions, exclusivity agreements, intellectual property protection agreements, and licensing agreements. The use of the tools and templates was reviewed in the entrepreneurship training workshops. The entrepreneurship manual, tools and templates have all improved the ability of cultural producers to grow their businesses, protect their assets (including intellectual property) and market their products.

Training workshop for entrepreneurs targeting all producers

SPC and partners conducted seven entrepreneurship workshops for cultural producers to support their business development and growth. They held two workshops in Samoa, 2 workshops in Solomon Islands with one specifically focusing on youth entrepreneurs, and 1 workshop in Fiji. Two additional workshops in Fiji will have been held in January 2016 and July 2016 focusing on the performing arts and fashion sectors respectively. In Samoa, SPC and partners worked closely with the Small Business Enterprise Centre to create a curriculum and training program that they could implement again in the future.

Obtained outputs and results: 

In Samoa, SPC partnered with the Samoa Small Business Enterprise Centre (SBEC) to create an entrepreneurship training curriculum (manual and presentations) for cultural industries producers. SPC worked closely with SBEC to provided capacity building in cultural industries to SBEC training staff so that they would be able to independently implement the training in the future.  Together, SPC and SBEC facilitated 2 trainings with over 20 participants each in partnership focusing on craft, design and visual artists.

In Solomon Islands, SPC worked with Ministry of Culture and Tourism and the Solomon Islands Arts Alliance to implement two cultural industries entrepreneurship trainings with cultural producers.  SPC and partners facilitated one training workshop with the Culture Division and Solomon Islands Arts Alliance with approximately 35 participants and one training workshop with Youth @ Work with 10 participants. The trainings focused on craft, design, visual arts, fashion producers and performing arts.

In Fiji, SPC and partners worked with the Department of Heritage and Arts and the Fiji Arts Council to implement one cultural industries entrepreneurship training with craft, design and visual artists. The workshop was attended by 35 producers. SPC and partners hosted additional workshop with performing arts producers in January 2016 and fashion producers in July 2016.

All of the trainings resulted in enhanced skills among cultural producers in business management, product development, marketing and other important areas.

Trade promotion event for cultural producers,  Suva and Nadi, Fiji

Obtained outputs and results: 

During 2015, SPC and partners engaged in intensive planning for the trade mission. The partners developed a concept and identified the trade show as Artisan Resource @ NYNOW, held in January and February 2016. SPC and partners worked closely with ByHand Consulting, export market experts, to develop a fair and transparent selection process. Any registered, cultural enterprises producing or distributing handmade craft, visual art, or fashion accessory products in Fiji, Samoa or Solomon Islands were eligible to apply. The opportunity was advertise through local media and partners. To be eligible, enterprises needed to submit a completed application form, images of their products and a price list.

The three-tiered selection process was led by a selection panel comprising of SPC, PIFS and ByHand Consulting staff. The process included 1) ensuring applicants met the minimum standards; 2) shortlisting applicants based on selection criteria; and 3) gathering additional information from shortlisted candidates with a final decision through panel consensus. Selection criteria considered a range of factors including the design of products, product categories, quality of application, sufficient production capacity, quality of marketing materials, and product prices, among others.

The project received over 50 applications and the selection panel shortlisted nine enterprises. The panel gathered further information through email interviews with the shortlisted candidates to learn more about their production and business capacities. Ultimately four enterprises were selected based on the designs and quality of their products, business and marketing skills, and production capacity. 

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